THE NORDIC MARKET

The 10th largest economy in the World
With a combined population of 27 million and a GDP of USD 1,5 trillion, the Nordic region is ranked as the 5th largest economy in Europe and the 10th largest economy in the World.

The countries also stand out by being home to a notable share of world-leading companies, which by far exceeds the region’s share of the world economy. About 60 Nordic companies qualify on the Forbes list of the World’s 2000 largest publicly listed companies. This significantly exceeds the number for Germany, UK and US, although the combined size of the Nordic economies is significantly less than half of that of those countries.

The Nordic region’s GDP per capita is bigger than any other EU country and almost twice the average of all countries in the European Union. The Nordic countries represents about 5% of the total population in the European Union but deliver almost 10% of the total GDP.

High Productivity
Productivity in the Nordic region is very high, about 40% higher than the average of all countries in the European Union, 27% higher than United Kingdom, 33% higher than Germany.

 

Purchasing Powers – one of the best in the World
The Purchasing power in the Nordic region is one of the best in the whole world, the disposable income is about 20% higher in the Nordic region than the European Union average. The Nordic Region has the highest consumer spend per capita in the entire EU, 78% higher than the average of all EU countries.

All of the Nordic countries are on the list of the top 30 richest countries in the world and they are all amongst the healthiest countries too.

Economies in the Nordic countries are steady, and salaries considerably good (high).

Despite being five countries with five languages and cultures, consumer preferences are relatively homogeneous compared with those of other European countries.

 

Early adopters
Generally Nordic consumers are early adopters, and when it comes to technology it is not any different. They have the highest Internet penetration (97%) and Smartphone penetration (96%) in Europe.

 

Conscious about the environmental issues
Most people and politicians in the region take the environmental issues very seriously. Since 2000, the Nordic economies have grown 28% and CO2 emissions have fallen by 18%.

 

The Nordic Model
The Nordic Region have one of the oldest and most wide-ranging forms of regional political collaboration and aspire to be the most integrated region in the world.

The countries prioritize opportunities for children and young people. For example, they fund studies at higher education institutions throughout the Nordic Region and you will find one of the most highly educated populations in the world. The people are strongly committed to working together on research both within the region and with international partners, e.g. on combating the consequences of climate change.

The labour market is fully open, for the last six decades, people in the Nordic region have enjoyed the freedom to work anywhere in the region.

You also see one of the most equal regions in the world, and gender equality has made a significant contribution to the economic success. The proportion of women in work is among the highest anywhere, and Nordic men hold the record in paternity leave.

The Nordic countries top many international rankings. They lead the world in transparency, trust, freedom of speech, the environment and least but not last happiness.