• 5th largest economy in Europe
  • 10th largest economy in the World
  • 5% of EU population – 10% of EU GDP
  • 40% higher productivity (than EU average)
  • 78% higher consumer spend (than EU average)
  • Total consumer spend USD 176 billions 
  • Early adaptors when it comes to technology & e-commerce
  • Top 30 richest & healthiest countries in the World

Nordic Countries

Sweden, Denmark, Norway, Finland & Iceland
(Including Faro Island, Greenland & Åland  (home rule))






Swedish, Danish, Norwegian, Finish & Icelandic

Population                                          26.9 million

Unemployment rate:                       5%

Internet penetration:                   97%

Smartphone penetration:          96%


We provide the in-country expertise to identify your market opportunity, secure sales and drive your business growth in the Nordic region.


If you want to expand into the Nordic Region we’ll help you develop your strategy, make the right connections, build partnerships and close deals. At NORDIC EMBASSY we offer a fast, low-risk and cost-efficient way to succeed in these markets.


Get in touch to discuss how we can help your business expand in the Nordic region.


Claus Nielsen
Strategist & Managing Partner
+45 28 58 83 41
NORDIC EMBASSY offers a wide range of services tailored to your needs. We cover almost every stage of market expansion, from validating your opportunity to supporting and growing your business in the NORDIC region.


Read more about our services here:
Looking to expand into the Nordic region for the first time? Not sure how to go about it?
Or perhaps you are present in the region but need to understand how to grow your business further.
Looking to set up a distribution network in the Nordic region? Want to secure the right partner on the ground? Or perhaps your existing sales channels are not delivering?
We can help you identifying potential partners.

Looking to establish a Nordic business from scratch in a quick and cost-efficient way? Or to grow your current business?

Are you looking for local independent support in the transition period between deciding to grow a Nordic business and being fully up and running?



“Claus’s skills set can best be summarised in 3 words – ‘a natural retailer’. He’s comfortable generating practical solutions to address tactical challenges as well as creating diverse and sustainable long-term business strategies. Therefore, I can recommend him to any business operating in the ever-changing and dynamic retail environment”

Ralph Cunningham
Group CEO, The Hamleys Group

“It is my conviction that Claus is an excellent retailer. He has demonstrated a great insight in both customer behavior and in people management. He has a hands-on-attitude and the capacity of handling multiple challenges simultaneously and I would recommend him to anyone”

Steen Engelbrecht
CEO, Bovictus A/S · Former Advisory Board member at Build-A-Bear Workshop

“NORDIC EMBASSY has provided comprehensive customer and competitor insights that has made a significant difference to our business. It has given us a better understanding of the Nordic market place and enabled us to work more efficient and targeted pitching new customers”

Carsten Faergegaard
CEO Boffi Scandinavia